Kati Lani - Support without strings attached
KATI LANI provides clothing pieces with a unique function that gives you the same support and coverage as a bra, without having to actually wear one. As the brand’s Art Director I was responsible for creating the overall visual aesthetic and identity of the brand. The challenge was to create a visual identity that exudes a sense of luxury and minimalistic scandinavian elegance and a social media marketing strategy promoting the unique product features on a mature highly competitive market.
The branding that I developed for KATI LANI aims to radiate a sense of edgy luxury that reflects their high end products. There is a nostalgic wave that is gaining popularity in all social media channels and it is beneficial for KATI LANI, as a newly-formed brand, to be inspired by imagery influences from the late 90s and early 00s in order to create a feeling of recognition and trust. By utilizing a color palette comprised of timeless beige, brown, and black tones, and pairing it with imagery that distinctly highlights the product features, I have successfully crafted a branding concept that exudes a timeless charm while resonating with the target audience. This cohesive approach not only captures the essence of the product but also establishes a lasting impression in the minds of consumers, fostering a strong brand identity that stands the test of time.
Kati Lani
