NOOH NOOH - Trailblazing boot branding with a green heart
NOOH NOOH stands as an innovative riding boot brand, pioneering the creation of vegan leather boots infused with cutting-edge technical fabric elements, setting a new standard within the equestrian industry. In addition to its groundbreaking product line, NOOH NOOH adopts a distinctively sustainable approach by introducing an innovative shipping method for its boots and offering customers the opportunity to recycle their NOOH NOOH boots after use. As the Art Director, my primary objective revolved around devising a comprehensive brand identity encompassing brand imagery, visual elements, and packaging design. The overarching aim was to artfully capture and communicate the brand's essence, incorporating its commitment to sustainability and its trailblazing approach to product innovation.
In crafting the visual identity, I incorporated symbols and styling that hold familiarity within the equestrian industry, yet I dared to explore beyond the conventional boundaries. The result is a refreshingly modern, polished, and experimental identity that sets this brand apart from others in the field. By striking this delicate balance between tradition and innovation, the brand stands out as a unique and captivating presence within the equestrian world. The hues of green and beige employed in the brand’s color palette evoke a sense of tranquility, perfectly aligning with the brand's sustainable ethos. This combination not only exudes a sense of harmony but also establishes a profound connection to the brand's eco-conscious principles, resonating with environmentally-aware consumers.
